Trade-Offs Series

Role
Art Director, Motion Designer
Client
Prudential
Agency
MOJO
Services
Art Direction, Illustration, Animation
Video series created as part of Prudential's educational content. Using playful vignettes, the series aims to show the ways that making simple trade-offs can save you money in everyday life.
The Result
Talking about financial trade-offs can be a difficult topic to address. Asking someone to stop doing something can be a lot harder than introducing them to something new. To combat this, the style for this series incorporates bright colors, playful textures, and a stop motion style of animation to make these topics approachable and easy to digest.




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Alliance Series