MOJO Rebrand Launch

When MOJO brings together their set of skills, unlocking an organization's magic is what they do. So when it came time to look inward and reimagine MOJO's own magic, they had to cultivate what was at their core: a diverse set of backgrounds and a shared curiosity.
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After going through a collaborative agency rebrand, MOJO was looking to reveal it's new look to the world. Working directly with our CEO and ECD , I created a launch video for the rebrand — but more encompassing than that was figuring out a motion language for the new brand system that could be used outside of the launch video.

The main deliverable was a launch video for the new brand (top of page) that was shared across social media channels. Externally, this announced the new brand in an exciting way to the world. Internally, however, this acted as a way of showing the brand in motion — defining a system that could be used in the future.
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Additional secondary deliverables were a landing page animation and design lockups that helped showcase non-motion work inside of our sizzle reel (highlights of the agency's work). While this lives outside of the new brand launch, it is a design element for the brand that is still in use today — as you can see from the sizzle reel here:
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https://vimeo.com/537400791