Epipheo University

For over a decade, Epipheo has been a leader in creating animated explainer videos for thousands of clients. Not only are they a leader, but they created explainer videos. In the early days — competitors were calling the videos Epipheos, as the deliverable was synonymous with the studio.
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Fast forward to 2024, and Epipheo is looking to start sharing some of that deep knowledge with the launch of a course geared towards freelance motion designers. The goal was to provide both creative and business guidance as they navigate the freelance space.

While Epipheo is a pioneer in the animated explainer space, this was their first time creating an educational course. In a crowded market of courses geared towards motion designers, how do they position themselves to come across as that trusted source of information — and one that people will pay for at that?
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The first course to be launched was Freelance Animator Secrets — a course geared towards freelance motion designers that would focus on both the creative and business sides of being a successful freelancer. Initial design explorations focused on using a  grid of rounded rectangles with elements in the foreground that would slightly obscure the elements behind. Icons would be incorporated to reinforce the motion and business aspects of the course, and could be interchanged for future courses based on the material being presented.

The final deliverable was a main title and lower thirds, with a design direction established that could be applied to future course material. I chose to focus on a "dark mode" motif to make Epipheo's brand feel more modern and to allow the icons to have more contrast and become smaller focal points of the design.
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Taking into account the audience and broader market, this branding positions Epipheo as a trustworthy source of motion knowledge. The dark mode aesthetic, use of a grid, and playful iconography help reinforce these ideas.